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Working on EUFA Women’s Euro 2022

OMG what a tournament!!!!  And whatever the result on Sunday I’m celebrating working on one of the most worthwhile and personal-to-me projects I’ve ever been part of within a clever and committed team at the National Football Museum, a city-wide team of event planners, Local Authority enablers, football legends and an FA team spanning the…

The SROI of sport and arts

I seem to have spent this year talking about the value of grassroots sport within the contect of global competitions. It’s incredible. This year I worked on the Rugby League World Cup looking at the communication of their social impact programme – and I am currently working at the National Football Museum on Manchester’s arts…

Our Ride – from strategy to action

Working with British Cycling on their diversity and inclusion strategy – launched today – means that as well as sharing my knowledge, I have learned a lot about British Cycling and more about inclusion challenges within cycling and I’ve been happy to be on an action-orientated group. At the same time as working with British…

National day alert

We recently celebrated Transgender Day of Visibility. Done badly, national days are but a Twitter flutter and an excuse to greenwash 364 days of (in)activity, but done well, they’re powerful, focus the mind and become hooks to hang activity on: March brings International Women’s Day; October recognises cancer awareness activity. This year I celebrated Transgender…

Proud to sit on British Cycling’s Diversity & Inclusion Advsory Group

I’m Sarah Galligan, founder of These Four Words and I am delighted to have been appointed to British Cycling’s Diversity and Inclusion Advisory Group. It’s a marriage of my commitment to diversity and inclusivity and passion for cycling. I’ve worked in corporate social responsibility for two decades. And I have a read a lot. And…

Engaging webinars

We’re delivering our third webinar for Trek Bikes this week. Here’s why Trek are doing it. And here’s the value we’ve added. And that’s why they’re working with These Four Words.

Social value: an SME edge

I had an interesting conversation this week about procurement portals. Yes, you heard that right. James, an engineer, wasn’t registered on a particular portal as he’d been advised some time ago that SMEs weren’t welcome. They are now. Local Authorities have worked hard to split opportunities into smaller chunks to enable SMEs and local firms…

The value of social value

This week I presented to a networking group about These Four Words. I started the same as I always do. Hi, I’m Sarah Galligan from marketing agemcy These Four Words… because every story starts with once upon a time. I help companies tell the story of the value and the social value they bring. And…

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