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Finding new ways to tell stories

The last few years’ focusing on working with sporting organisations on their social impact has led to some of the most creatively fulfilling work of my career. Both sport and arts deliver enormous economic and social benefits to society and when they riff off each other, what’s not to love? When Kofi Anan said ‘Culture…

Social impact of the Rugby League World Cup 21

The impact report of the Ruby League World Cup 21 was launched last week and its comprehensive nature means it’s a lesson in the planning and measuring of outcomes and impact. Well done to the team. The impact of sport in a community is incredible. Sport is a community superpower and an economic superpower and…

Working on UEFA Women’s Euro 2022

OMG what a tournament!!!!  And whatever the result on Sunday I’m celebrating working on one of the most worthwhile and personal projects I’ve ever been part of within a clever and committed team at the National Football Museum, a city-wide team of event planners, Local Authority enablers, football legends and an FA team spanning the…