Latest from the Blog
Working on EUFA Women’s Euro 2022
OMG what a tournament!!!! And whatever the result on Sunday I’m celebrating working on one of the most worthwhile and personal-to-me projects I’ve ever been part of within a clever and committed team at the National Football Museum, a city-wide team of event planners, Local Authority enablers, football legends and an FA team spanning the…
The SROI of sport and arts
I seem to have spent this year talking about the value of grassroots sport within the contect of global competitions. It’s incredible. This year I worked on the Rugby League World Cup looking at the communication of their social impact programme – and I am currently working at the National Football Museum on Manchester’s arts…
Sporting values are about playing fair – that’s why they create headlines when they don’t
Sporting values are about playing fair – that’s why sport makes headlines when it doesn’t Whilst every sector can have a negative impact on society, each also has a superpower in relation to its potential for the positive. And for me, working in Corporate Social Responsibility (CSR), sport is where it’s at. It brings excitement…