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Finding out how Preston Moves

So 2026 has brought the start of a fabulous programme of work as the communications lead for Preston Moves. Having spent yesterday developing the key messages – here they are! [Images are incoming! The design agency has been briefed and I’ll brief the photographer as soon as we have ‘models’.] Preston Moves is a city-wide…

Finding new ways to tell stories

The last few years’ focusing on working with sporting organisations on their social impact has led to some of the most creatively fulfilling work of my career. Both sport and arts deliver enormous economic and social benefits to society and when they riff off each other, what’s not to love? When Kofi Anan said ‘Culture…

Social impact of the Rugby League World Cup 21

The impact report of the Ruby League World Cup 21 was launched last week and its comprehensive nature means it’s a lesson in the planning and measuring of outcomes and impact. Well done to the team. The impact of sport in a community is incredible. Sport is a community superpower and an economic superpower and…