So 2026 has brought the start of a fabulous programme of work as the communications lead for Preston Moves. Having spent yesterday developing the key messages – here they are! [Images are incoming! The design agency has been briefed and I’ll brief the photographer as soon as we have ‘models’.]
Preston Moves is a city-wide partnership working with communities to create a movement for active living.
It’s a collaboration between local organisations who know their communities well and is prioritising areas where people face the biggest barriers to being active.
Our work is starting in Deepdale, St Matthew’s, Fishwick & Frenchwood, and Ribbleton where civic, community and faith leaders have asked us to focus on how we are supporting children and young people; whether our community spaces make it easy for people to be active; how activity supports community health and care, and how we can communicate about movement in a way that encourages, rather than alienates, people.
In 2026 we will be working with communities to understand what’s already happening locally, what helps people move more, and what gets in the way.
And we’re supporting community leaders with free training to help them feel more confident in leading and coordinating work.
Preston Moves is supported by Sport England and coordinated by a team from Preston City Council, Active Lancashire, leisure services provider GLL, Lancashire and Cumbria NHS Integrated Care Board, Preston North End Community and Education Trust and communications agency These Four Words.
If you’re part of a community group in our priority areas, we want to collaborate. Get in touch with programme manager Amy Thompson-Spears on a.thompson-spears@preston.gov.uk to start the conversation or watch this video invitation to our engagement with community groups.
Communications that change the world 