Engaging webinars

We’re delivering our third webinar for Trek Bikes this week. Here’s why Trek are doing it. And here’s the value we’ve added. And that’s why they’re working with These Four Words.

The more you do of something, the better you get.

We’re delivering our third webinar for Trek Bikes this week.

Lockdown led to a big bike boom. We’re working with Trek to share the love of bikes. So far, we’ve inspired mountainbikers to get out on their bike, engaged in the very current topic of diversity in cycling. This week we’re helping cyclists to plan routes.

To a non-cyclist this may sound dull. But if you cycle, not knowing how to plan a route is the different between staying in or going out. It’s the difference between feeling safe. If you lead rides for groups, planning a route can take hours.

No wonder the free event booked-up so quickly.

So – good topic.

Each event takes a lot of planning – liaising with speakers, producing an outline, getting visuals, promoting the event and making sure each event is engaging.

So – good event.

What we’ve learned so far: drop-off rates are higher with online events than with in-person ones.

We keep people engaged with polls, with preparation of speakers and with visuals.

So – good delivery.

Not once will we encourage people to buy a Trek bike.

By curating and hosting an interesting event we’re showing how much Trek cares about cyclists.

By choosing knowledgable speakers, attendees can ask questions and can decide whether it’s worth investing in a planning app.

By having a gender diverse panel we’re showing that Trek values and cares about female voices.

By showcasing a speaker from Trek’s Bath store, we’re advertising they have a store there and can care knowledgably for cyclists in Bath.

And These Four Words measures how many people enjoy it, how long they stay connected, ensures it is promoted to inner-city cyclists, long-distance cyclists and more.

That’s how much we care.

Author: Sarah E Galligan

Corporate social responsibility and communications professional working with great companies for great causes.

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