Finding new ways to tell stories
The last few years’ focusing on working with sporting organisations on their social impact has led to some of the most creatively fulfilling work of my career. Both sport and arts deliver enormous economic and social benefits to society and when they riff off each other, what’s not to love? When Kofi Anan said ‘Culture…
Social impact of the Rugby League World Cup 21
The impact report of the Ruby League World Cup 21 was launched last week and its comprehensive nature means it’s a lesson in the planning and measuring of outcomes and impact. Well done to the team. The impact of sport in a community is incredible. Sport is a community superpower and an economic superpower and…
Working on UEFA Women’s Euro 2022
OMG what a tournament!!!! And whatever the result on Sunday I’m celebrating working on one of the most worthwhile and personal projects I’ve ever been part of within a clever and committed team at the National Football Museum, a city-wide team of event planners, Local Authority enablers, football legends and an FA team spanning the…
The SROI of sport and arts
I seem to have spent this year talking about the value of grassroots sport within the contect of global competitions. It’s incredible. This year I worked on the Rugby League World Cup looking at the communication of their social impact programme – and I am currently working at the National Football Museum on Manchester’s arts…
Sporting values are about playing fair – that’s why they create headlines when they don’t
Sporting values are about playing fair – that’s why sport makes headlines when it doesn’t Whilst every sector can have a negative impact on society, each also has a superpower in relation to its potential for the positive. And for me, working in Corporate Social Responsibility (CSR), sport is where it’s at. It brings excitement…
Our Ride – from strategy to action
Working with British Cycling on their diversity and inclusion strategy – launched today – means that as well as sharing my knowledge, I have learned a lot about British Cycling and more about inclusion challenges within cycling and I’ve been happy to be on an action-orientated group. At the same time as working with British…
National day alert
We recently celebrated Transgender Day of Visibility. Done badly, national days are but a Twitter flutter and an excuse to greenwash 364 days of (in)activity, but done well, they’re powerful, focus the mind and become hooks to hang activity on: March brings International Women’s Day; October recognises cancer awareness activity. This year I celebrated Transgender…
Proud to sit on British Cycling’s Diversity & Inclusion Advsory Group
I’m Sarah Galligan, founder of These Four Words and I am delighted to have been appointed to British Cycling’s Diversity and Inclusion Advisory Group. It’s a marriage of my commitment to diversity and inclusivity and passion for cycling. I’ve worked in corporate social responsibility for two decades. And I have a read a lot. And…
Engaging webinars
We’re delivering our third webinar for Trek Bikes this week. Here’s why Trek are doing it. And here’s the value we’ve added. And that’s why they’re working with These Four Words.
The value of communication in a global world
Kellie Noon from Onno Consulting shares insights. “Communicating globally is something we can develop. It’s a beautiful gift and tool and one we need to value.”
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